Sofia Tchkonia is a Georgian-born cultural entrepreneur, filmmaker, and fashion advocate renowned for her pivotal role in revitalizing Georgia’s fashion industry and promoting its creative talents on the global stage.

Background and Career

Tchkonia was born in Georgia and pursued her education in Germany, the United States, and France, eventually settling in Paris. With a background in film, she initially aspired to be a director and launched an interview series featuring influential figures such as Pierre Bergé and Rick Owens. Her film about former French Vogue editor Edmonde Charles-Roux was featured at the international film festival ASVOFF.

Fashion Contributions

In 2014, Tchkonia founded Mercedes-Benz Fashion Week Tbilisi, a platform that has significantly elevated Georgia’s fashion scene. She personally funds over 60% of the event, organizing everything from international travel for guests to model casting. The event attracts over 100 international fashion industry buyers, journalists, and photographers, showcasing Georgian designers to a global audience.

Additionally, she established the BeNext Foundation, which organizes a festival and design competition that has uncovered Georgian talents . Tchkonia also acts as an advisor and consultant for local designers, often investing in young talent.

Cultural Advocacy

Beyond fashion, Tchkonia is a passionate advocate for Georgian culture. She has been instrumental in bringing international attention to Georgia’s rich cultural heritage and creative potential. Her efforts have positioned Tbilisi as a must-see destination for fashion professionals, alongside cities like London, Paris, New York, and Milan.

Personal Philosophy

Tchkonia emphasizes the importance of hard work and perseverance. She believes that supporting young talent is crucial, especially in a country undergoing political and economic changes. Her dedication to her homeland reflects her deep connection to Georgia and its cultural identity.

For more insights into her work and philosophy, you can visit her official website: sofiatchkonia.com.